The econometric analysis suggests that tourist arrivals to Sri Lanka would increase by 21.5 per cent per year if the peaceful environment continues in Sri Lanka. This study evaluated the post-war tourism boom and the targets of Sri Lankan government’s TDS and empirically explored the targets set in the TDS by using a simple econometric model. Sri Lanka Tourism is confident that the new strategic direction will move the country forward as a most sought travel destination in Asia while all stakeholders of the industry reap its benefits. After recognising the role of post-war tourism, the Sri Lankan government has launched a Tourism Development Strategy (TDS) plan. Sri Lankan tourism has managed to recover quickly since the end of war in 2009. The results were then discussed in the context of the extant literature and limitations were acknowledged. The study found that six factors could predict support for tourism development: gender, age, employment (connected or not to tourism), residence (inside or outside the wetland), interaction with tourists, and satisfaction with the current level of tourism development. Besides descriptive statistics, a binomial logistic regression was employed to understand which factors influence residents’ attitudes toward future tourism development. The data collected were subsequently processed, evaluated, and explained using SPSS 26.
Wetland and to residents living outside but in the proximity of the wetland. The main instrument for data collection was a survey applied both to residents living inside the Muthurajawela The study was conducted in one of the most extensive wetland areas in Sri Lanka, situated not far from the capital, Colombo. This study investigates the main factors that influence residents’ support for tourism development in the context of wetland tourism. Thus, it would be beneficial to understand how residents perceive tourism development. Development of sustainable tourism is not possible without the support and involvement of the local community.
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